Gabriela Fernandes / Gabi Fernandes
12 years as a Digital Marketing Specialist, Content Marketing, Copywriter, Video Editor and Social Media.
Location: Governador Valadares, MG, Brazil
Contact: +55 33 99927-0012 • contact@gabidigitalstrategy.com
LinkedIn: https://www.linkedin.com/in/gabifernandesofc/
Portfolio: https://gabidigitalstrategy.com/englishportfolio/
English Video Presentation: https://bit.ly/Meet-GabiFernandes
Spanish Video Presentation: https://bit.ly/Conoce-AGabiFernandes
About Me
Digital Marketing Specialist with 10+ years of experience in 360° marketing for B2B, B2C, and B2B2C, copywriting, and multimedia content production. Expertise in developing integrated marketing strategies, and improving brand presence, capable of optimizing efforts using AI, while still humanizing the content to generate connection. I have a proven track record in applying a customer-focused mindset to the content and strategies I develop. I seek full-time remote work in a dynamic team across LATAM or US markets where I can apply my storytelling, branding, and digital marketing skills.
Skills and Tools
- Proficient: I am a highly versatile marketing professional specializing in Digital Marketing. I focus on Content Marketing, copywriting, and audiovisual production (scripts, video capture, and editing).
I have skills in different areas of marketing and the ability to work closely with multidisciplinary teams: design, UX/UI, sales, brand, and CXM/CSM.
Ability to work as part of a team and propose solutions. High potential for creativity, thinking outside the box, and developing the big idea behind a product, service, or brand. Creativity and analytical thinking.
Specialist in audiovisual projects, persuasive scripts and copywriting, creative writing, expert in thinking about 360º advertising, text writing, and proofreading. - Intermediate: UX Writing – User Experience. I’m highly interested in this area, and I’m studying about it.
- Beginner: SEO – Search Engine Optimization. I’m highly interested in this area, and I’m studying about it.
- Tool Proficiency: Canva, Cap Cut, ChatGPT 4, Claude, Perplexity, Gemini, Grammarly, Copilot, Mapify, Trello, Power AI, Social Searcher, Leonard AI, Runway, Sider.
- Beginner: Email Marketing Platforms (I currently only work on campaign content, but I’m learning how to use the platform).
Languages - Portuguese: Native
- English: Intermediary B2
- Spanish: Intermediary B1.
Professional Experience – Work History
Rede HG: April 2023 – Present
A leading network of fuel stations and related services with over 45 strategically located units across Brazil’s main highways.
Target audience: B2B, B2C, B2B2C.
Title: Digital Marketing Specialist, Content Coordinator, Screenwriter and Video Editor.
● I started B2B customer communication through email marketing;
- I strengthened the company’s presence on social media through content marketing, applying inbound marketing techniques (among others), and worked directly on developing the brand’s humanized tone of voice, which was extremely important for brand awareness;
● I collaborated with the website redesign and enhanced UX Writing for two brand apps; - I launched the company’s Internal Communication (IC) via newsletters, a new initiative that did not exist before I was hired;
- I reduced the planning and execution time of communication projects by 50% through the implementation of AI (which was not previously part of the routine in the department), resulting in a 40% increase in productivity, mainly increasing strategic quality, as observed by management feedback;
● I have coordinated the creation of persuasive writing, creative writing, and optimized content across multiple platforms, including social media, email marketing, websites, billboards, and print media. I also excel in multimedia content production: I write engaging scripts, direct the capture of images, and edit videos for social media such as Instagram, LinkedIn, Facebook, and YouTube, applying storytelling and various writing techniques, like A.I.D.A, SEO, P.A.S, 4P’s, F.O.M.O, among others. - I develop content for newsletters and internal marketing campaigns, contributing to a humanized brand voice.
- I integrate marketing, branding, and public relations, developing communication strategies and preparing spokespersons for media engagements.
- Core Responsibilities: Content Marketing | Copywriting for ADS | Web Writing | Social Media Management | Multimedia Content | Audiovisual | Screenwriting | UX Writing | Internal Communication | Endomarketing.
Gabi Digital Strategy: 2020 – Present | Freelancer
Target audience: B2B2C
Services: Creative and Content Writing, Copywriting for ADS, Screenwriting, Video Editing, Web Writing for landing page, website, and social media.
- As a freelancer, I occasionally provide copywriting, scriptwriting, video production and editing, social media, and web writing services. My main client is a renowned Brazilian surgeon who specializes in bariatric surgery, gut health, and digestive system procedures. For him, I provide content writing services, multimedia production (including scripting, filming, and video editing), design, and social media management.
Studio C Films: Nov 2017–Jul 2018
Target audience: B2B, B2C, B2B2C.
Title: Customer Service
This company, now extinct in Brazil and based only in Massachusetts in the United States, was a reference in the audiovisual market, producing commercials, events, and I worked in customer service, handling briefings, budgets, and contracts. Due to my training in journalism, experience, and skills in audiovisual, I started working as a recording and script assistant. In this job, I further expanded my storytelling and audiovisual skills—after the TV internship. - Core Responsibilities: Customer Service and Recording Assistant.
Colégio Franciscano Imaculada Conceição: Ago 2015 – Dez 2015
Network of Brazilian schools that are a reference in kindergarten, elementary school, and high school.
Target audience: B2C.
Title: Marketing Analyst and Content Coordinator
● Press relations; Social Media Management; creating and executing institutional and promotional products such as advertising and institutional campaigns.
- Core Responsibilities: Marketing Coordinator | Press Office | Social Media | Content Writer | Content Coordinator | Digital Marketing.
POP Comunicação Inteligente: Feb 2014–Jun 2014
An Integrated Communication Agency specializing in marketing, advertising, and public relations with over 100 successful brand and organization development cases.
Target audience: B2B, B2C, B2B2C.
Title: Marketing Analyst and Content Coordinator
● I worked in integrated communications – combining marketing, advertising, branding, and PR – for key clients, including a university, an event production company, and a technical school at the leading local advertising agency. I developed content for commercial campaigns, websites, blogs, email marketing, press releases, and social media. I established clients’ digital presence on social media, producing strategic content that positioned them as market leaders in their local niches.
- Core Responsibilities: Copywriting | Content Writing | Web Writing | Social Media | Digital Marketing | Press Office.
Óbvio Comunicação Integrada: Jan 2013–Mar 2014
An Integrated Communication Agency specializing in marketing, advertising, and public relations with over 80 successful brand and organization development cases.
Target audience: B2B, B2C, B2B2C.
Title: Junior Marketing Analyst
Press relations; Social Media Management; creating and executing institutional and promotional products such as advertising and institutional campaigns.
- Core Responsibilities: Press Office | Social Media | Content Writing | Web Writing.
Education
Universidade FUMEC – Belo Horizonte – Brazil
Graduated in Social Communication – Journalism.
Feb 2007–Feb 2012.
Certificates / Courses
AI for Marketing, Adapta, Brazil – Maio/2024: https://gabidigitalstrategy.com/#certifications